About

Hey there,

I'm Enrico and I built Flask.

I've been building tech and making videos for the last 10 years:

I have a YouTube show with now over 250k subscribers where we go behind the scenes of how the best tech products in the world are built, with the people who built them.

Working with my team on the channel is where I saw firsthand how important creative collaboration is, and how much the existing collaboration and feedback tools (you know the ones I'm talking about) are the real bottleneck to creative output.

That's when I made it my mission to build something better.

I wrote the first lines of code in April 2025, iterated, talked to hundreds of customers since and saw how video production transformed with the advent of agentic video editing and models getting better.

Still, that doesn't change what we do at the core.

I want to build the absolute best medium to convey creativity and taste, regardless of whether on the other side there's a human or a machine.

Enrico